Privacy Policy

Thank you for visiting Yellow Brick Road Casino. Yellow Brick Road Casino is operated by Turning Stone Resort Casino, LLC (“we”, “us” or “our”), a governmental instrumentality organized by, and existing under the laws of, the Oneida Indian Nation, a sovereign Indian nation.

We value our guests and recognize the importance of your personal privacy. This policy provides you with details on our privacy practices with respect to the information we collect from/about you as a result of your interactions with us.

1. Personal Information We Collect and How We Use It

We do not collect personal information from you unless you voluntarily provide it to us or otherwise agree that we may collect it, including, without limitation, when you: (a) participate in our loyalty program; (b) register for an account on our website; (c) purchase a product or service; (d) participate in any of our promotions or events; (e) sign up to receive special offers or other marketing communications from us; (f) download and use our mobile application; (g) respond to a survey; or (h) contact us with questions, comments or concerns.

The type of personal information you may be asked to provide, or we may collect, includes information such as your name, date of birth, gender, mailing address, e-mail address, phone number, loyalty program account information, gaming activity, credit or debit card information, reservation and other transaction information and personal preferences.

We may use your personal information: (a) to validate your identity and prevent fraud; (b) to process and fulfill your purchases and other transactions; (c) to administer our loyalty program and any other program, promotion or event you registered for; (d) to customize your experience; (e) for our own marketing purposes, such as notifying you of special offers, promotions and events via e-mail, text message, postal mail, phone and other means; (f) to better understand who our guests are and how they use our website, products, services, programs, promotions and other offerings; (g) to improve our customer service, our website and the products, services, programs, promotions and other offerings available to you; (h) for our own debt collection purposes; (i) to respond to any questions, comments or concerns you may have; (j) in accordance with any other consent you have given us; and/or (k) as required by applicable laws, rules or regulations, valid court order, or the terms and conditions applicable to our website or loyalty or other programs.

We engage other companies to provide services on our behalf, such as credit card billing, distributing communications to you, hosting and/or maintaining our website, maintaining our databases and other information technology systems, performing website and guest analytics, and for various other purposes for which it may be necessary to provide them with your personal information. These parties are not authorized to use your personal information other than as necessary to provide these services on our behalf.

If you sign up for our loyalty program, we may share your personal information with our business partners as necessary to administer the program (e.g. so you can redeem points earned at Yellow Brick Road Casino for products or services purchased from one of our other businesses or business partners, and vice versa). Our business partners may only use your personal information for purposes of administering the loyalty program.

We may also share your personal information with our business partners for their own or joint marketing purposes. We encourage you to read any privacy policies made available to you by our business partners to better understand how they may, in turn, protect and use your personal information. See Updating Your Contact Information; Opting-Out  below for how you can opt out from this use of your personal information for marketing purposes.

We may also share your personal information with third parties if we believe it is necessary to comply with applicable laws, rules or regulations or valid court order, or to protect our guests, employees, our property, the property of our business partners or the public from harm. Additionally, in the event of a business restructuring (such as a sale, merger or reorganization of our business or transfer of our assets), we may share your personal information with third parties that are a part of that transaction.

2. Non-Personal or Aggregate Information We Collect and How We Use It

When you use our website or interact with us in other ways described below, we may collect and record certain non-personally identifiable information. For example:

We reserve the right, in our sole discretion, to use or disclose any of the non-personal information described above in an aggregated form for any purpose (e.g. website analytics). We may also use or disclose it in a non-aggregated form as required by applicable laws, rules, regulations or valid court order, or to protect our guests, employees, our property, the property of our business partners or the public from harm. It is possible at times when collecting non-personal information through automated means that we may unintentionally receive personal information along with non-personal information. We strive to prevent this; however, if we do inadvertently receive personal information, we will not use it except as authorized by this Privacy Policy, unless we obtain your consent to use or disclose it for other purposes.

3. Individuals Under Age 18

We do not solicit personal information from individuals under the age of 18. If you are a parent or legal guardian of an individual under the age of 18 and believe that we have collected personal information from him/her without your consent, please contact us at with “Privacy Concerns” in the subject line and we will use all reasonable efforts to delete his/her information from our marketing database.

4. Security

We have implemented technical, administrative, and physical security measures in an effort to safeguard the privacy of your personal information from unauthorized access or improper use. However, although we strive to protect the security of your personal information and our computer systems, no security measures are perfect or impenetrable, so we cannot guarantee that your personal information will be completely safe from unauthorized access or improper use (e.g. by hackers). By submitting personal information to us, you assume this risk.

Also, because we cannot enforce or control the security of the computers, devices or service providers (e.g. email or cell phone providers) you use to send personal information to us over the Internet, we are not responsible for the disclosure or interception of information you send before we receive it. For your own privacy, we recommend that you not include sensitive personal information (such as credit card data) in any email you may send to us.

5. Links to Other Websites

This Privacy Policy only applies to information collected by or submitted to us directly by you via our website or your other interactions with us. Although our website may contain links to websites owned or operated by third parties, please be aware that we are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies that are available on any third-party website you visit so you understand how these third parties use, share and protect your personal information.

6. Information Collected Online from International Guests

Personal information is stored on servers that are maintained in the United States of America. If you are an international guest, by using our website and providing us with personal information, you freely and expressly give us your consent to export your personal information to the USA and to store and use it in the USA as specified in this Privacy Policy.

7. Updating Your Contact Information; Opting-Out

If you need to update any contact information we have on file for you, please email us at with “Update My Information” in the subject line.

If you receive or have received marketing communications from us or our business partners and subsequently wish to opt-out, please e-mail us at, with “Opt-Out” in the subject line. Please note that there may be a brief delay between when you submit your request to opt-out and when it is processed and reflected in our systems, so you may continue to receive communications from us for a limited time after you unsubscribe. We appreciate your patience as we process your request.

Although you may opt-out of the use and sharing of personal information for marketing purposes, we may still use and share your information for non-marketing purposes as described in this Privacy Policy. In addition, to the extent that our business partners received your personal information in accordance with this Privacy Policy before your request to opt-out, we are not responsible for removing your information from their lists or databases. You should contact those third parties directly.

8. Questions/Comments.

We always welcome questions and comments on our Privacy Policy, so please do not hesitate to contact us at:, with “Privacy Policy Questions/Concerns” in the subject line.

9. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time without prior notice, so please refer back periodically for the most current version. If the changes are not material and you continue to use our website or take advantage of the programs, promotions or services we make available to you, you consent to those changes. If the changes are material, we will notify you and obtain your consent to use your personal information in accordance with those changes.